| Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6 | | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 | Chapter 11 | Chapter 12 |
Chapter 1: E-Commerce/Marketing Connections The Boeing Company - http://www.boeing.com AOL Time Warner - http://www.aoltimewarner.com AOL - http://www.aol.com Yahoo! - http://www.yahoo.com MSN - http://www.msn.com Capitol Records - http://www.hollywoodandvine.com ELLEgirl - http://www.ellegirl.com American Marketing Association - http://www.marketingpower.com U.S. Postal Service - http://www.usps.com Amazon.com - http://www.amazon.com Barnes & Noble - http://www.barnesandnoble.com CDNow - http://www.cdnow.com Best Buy - http://www.bestbuy.com JCPenney - http://www.jcpenney.com eBay - http://www.ebay.com eToys.com - http://www.etoys.com Google - http://www.google.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html Treescapes.com - http://www.treescapes.com
Chapter 2: E-Commerce and E-Tailing Amazon.com - http://www.amazon.com Barnes & Noble - http://www.barnesandnoble.com Dell, Inc. - http://www.dell.com Orbitz - http://www.orbitz.com eBay - http://www.ebay.com Wal-Mart - http://www.walmart.com Yahoo! Shopping - http://shopping.yahoo.com MSN Shopping - http://shopping.msn.com 1-800 CONTACTS - http://www.1800contacts.com U.S. Federal Trade Commission - http://www.ftc.gov AOL - http://www.aol.com MSN - http://www.msn.com Yahoo! - http://www.yahoo.com Buy.com - http://www.buy.com Kelley Blue Book - http://www.kbb.com Covisint - http://www.covisint.com Napster - http://www.napster.com Expedia - http://www.expedia.com Old Navy - http://www.oldnavy.com GAP - http://www.gap.com Lands' End - http://www.landsend.com Sears - http://www.sears.com Target - http://www.target.com Toys "R" Us - http://www.toysrus.com LookSmart - http://www.looksmart.com Macy's - http://www.macys.com Banana Republic - http://www.bananarepublic.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 3: Building on Business Basics Yahoo! - http://www.yahoo.com mySimon - http://www.mysimon.com Bottomdollar.com - http://www.bottomdollar.com eBags - http://www.ebags.com Lands' End - http://www.landsend.com Amazon.com - http://www.amazon.com UPS - http://www.ups.com Target - http://www.target.com Old Navy - http://www.oldnavy.com Office Depot - http://www.officedepot.com Reflect - http://www.reflect.com Dell, Inc. - http://www.dell.com Eli Lilly and Company - http://www.lilly.com InnoCentive - http://www.innocentive.com PayPal - http://www.paypal.com VeriSign - http://www.verisign.com TeleCheck - http://www.telecheck.com META Group, Inc. - http://www.metagroup.com Made in Oregon - http://www.madeinoregon.com PetsWelcome, Inc. - http://www.petswelcome.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 4: Information Technology Basics AOL - http://www.aol.com Time Warner - http://www.timewarner.com HBO - http://www.hbo.com Warner Brothers - http://www.warnerbros.com TIME - http://www.time.com Netscape - http://www.netscape.com Microsoft Corporation - http://www.microsoft.com Microsoft Internet Explorer - http://www.microsoft.com/windows/ie/default.asp Internet2 - http://www.internet2.edu Amazon.com - http://www.amazon.com U.S. Library of Congress - http://www.loc.gov McDonald's - http://www.mcdonalds.com Buy.com - http://www.buy.com CNN - http://www.cnn.com eBay - http://www.ebay.com Cisco Systems, Inc. - http://www.cisco.com Apple Computers - http://www.apple.com Apple Computers QuickTime - http://www.apple.com/quicktime/ RealNetworks - http://www.real.com RealNetworks' RealPlayer - http://www.real.com/products/player Macromedia - http://www.macromedia.com Macromedia Shockwave Player - http://www.macromedia.com/software/shockwaveplayer Macromedia Flash Player - http://www.macromedia.com/software/flashplayer MSN - http://www.msn.com U.S. Postal Service - http://www.usps.com FedEx - http://www.fedex.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 5: Effective Internet Communications MSN - http://www.msn.com MSN Money - http://moneycentral.msn.com MSNBC - http://www.msnbc.com ESPN - http://www.espn.com AOL - http://www.aol.com Yahoo! - http://www.yahoo.com Knight Ridder - http://www.kri.com Crutchfield - http://www.crutchfield.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 6: Marketing-Information Management Lands' End - http://www.landsend.com Otis Elevator Company - http://www.otis.com Catalina Marketing - http://www.catmktg.com Federal Trade Commission - http://www.ftc.gov Online Privacy Alliance - http://www.privacyalliance.org Travelocity - http://www.travelocity.com Priceline.com - http://www.priceline.com Hotels.com - http://www.hotels.com AAA - http://www.aaa.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 7: Meeting Customer Needs Consumer Reports - http://www.consumerreports.org WebMD - http://www.webmd.com Wal-Mart - http://www.walmart.com AOL - http://www.aol.com eBay - http://www.ebay.com Outdoor Resorts - http://www.outdoor-resorts.com Prevost - http://www.prevostcar.com Rolls-Royce - http://www.rolls-royce.com Monaco Coach Corporation - http://www.monaco-online.com Country Coach - http://www.countrycoach.com The Ritz-Carlton - http://www.ritzcarlton.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 8: Product and Service Planning Blockbuster - http://www.blockbuster.com Hollywood Video - http://www.hollywoodvideo.com Netflix - http://www.netflix.com Eastman Kodak - http://www.kodak.com Fujifilm - http://www.fujifilm.com Ofoto - http://www.ofoto.com American Association of Retired Persons - http://www.aarp.org Lexus - http://www.lexus.com Microsoft Corporation - http://www.microsoft.com Walt Disney Company - http://www.disney.com Internal Revenue Service - http://www.irs.gov TurboTax - http://www.turbotax.com H&R Block - http://www.hrblock.com eBay - http://www.ebay.com Expedia - http://www.expedia.com Lending Tree - http://www.lendingtree.com Segway - http://www.segway.com Sony - http://www.sony.com 3M - http://www.3m.com Nielsen Media Research - http://www.nielsenmedia.com Coach Leather Goods - http://www.coach.com Neiman Marcus - http://www.neimanmarcus.com J. Crew - http://www.jcrew.com Bloomingdale's - http://www.bloomingdales.com Williams-Sonoma - http://www.williams-sonoma.com Napster - http://www.napster.com U.S. Patent and Trademark Office - http://www.uspto.gov U.S. Copyright Office - http://www.copyright.gov Product Development & Management Association - http://www.pdma.org DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 9: E-Commerce Distribution Sindbadmall.com - http://www.sindbadmall.com Sahm Advanced Systems - http://www.sahmgroup.com Global Recycle - http://www.globalrecycle.net Publix Supermarkets - http://www.publix.com Tesco - http://www.tesco.com Wal-Mart - http://www.walmart.com Xerox - http://www.xerox.com FedEx - http://www.fedex.com UPS - http://www.ups.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 10: Developing and Communicating Value and Price Dell, Inc. - http://www.dell.com Amazon.com - http://www.amazon.com Toys "R" Us - http://www.toysrus.com Target - http://www.target.com American Customer Satisfaction Index - http://www.theacsi.org Kohl's - http://www.kohls.com Barnes & Noble - http://www.barnesandnoble.com Expedia - http://www.expedia.com Travelocity - http://www.travelocity.com Orbitz - http://www.orbitz.com Lands' End - http://www.landsend.com MySimon - http://www.mysimon.com eBay - http://www.ebay.com NetBank - http://www.netbank.com Circuit City - http://www.circuitcity.com Best Buy - http://www.bestbuy.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 11: E-Commerce Promotion BMW - http://www.bmw.com Thrifty Car Rental - http://www.thrifty.com Ford Mercury - http://www.mercuryvehicles.com/default.asp AOL - http://www.aol.com Federal Trade Commission - http://www.ftc.gov Google - http://www.google.com Advertising Age - http://www.adage.com Internet Advertising Bureau - http://www.iab.com Interactive Advertising Bureau - http://www.iab.net Ask Jeeves - http://www.ask.com McDonald's - http://www.mcdonalds.com Bandy Carroll Helige Advertising - http://www.bch.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
Chapter 12: Developing an E-Commerce Business UPS - http://www.ups.com eBay - http://www.ebay.com U.S. Small Business Administration - http://www.sba.gov Hewlett-Packard - http://www.hp.com Girl Scouts - http://www.girlscouts.org Google - http://www.google.com Yahoo! - http://www.yahoo.com Excite - http://www.excite.com DECA PREP - http://www.deca.org/publications/HS_Guide/guidetoc.html
